I love blogging, working with websites, and exploring new online technology. In fact, I’m planning on starting a ministry podcast later this Fall. For me, it’s a hobby. It’s something I enjoy. However, there are other reasons why I utilize, what I call, online ministry. Here are several reasons why you should as well.
1- It enables you to engage your church throughout the week.
An online ministry can allow a pastor to continue to engage his congregation past Sunday. Blog posts can reinforce the message. Audio of the sermons can be available for those who were sick or on vacation. Prayer needs can be shared through a private Facebook page. Bible verses can be tweeted out as an encouragement. Podcasts can be published to offer additional guidance throughout the week. The opportunities are endless.
2- It spreads the message of Christ.
All of the available avenues that can contribute to an online ministry allow a church or a pastor to spread the message of Christ beyond one local address. While a pastor’s primary responsibility is his local congregation, there is nothing wrong with the message of Christ being spread beyond that congregation. The truth is that an online ministry allows you to reach and help many more people.
3- It is where many people spend much of their time.
Many people live on social media – spending hours a week wrapped up in the online web of information. We need to be putting out information in a format that is accessible to those people.
4- The cost is very low.
While there can be some costs associated with some online services, much can be done for free. This enables us to drastically further our gospel impact without drastically increasing our financial investment.
5- It keeps your content accessible.
In years past, a pastor would preach a sermon, and unless it was put on a cassette tape or published in a book, it was no longer accessible after the message was over. Websites, blogs, podcasts, and other online tools make that content available for anyone at anytime.
6- It’s a way to build relationships with other pastors.
Pastors need encouragement from other pastors. There have been many times that I have had the opportunity to communicate with other pastors, teachers, and missionaries as a result of what I do online. Those conversations have been a source of encouragement for me.
7- It allows those who are skeptical about church to listen and learn before attending.
I heard someone say that 80% of people visit a church’s website before attending their service. What does this mean? It means that having an online ministry allows people to learn more about you before the make the intimidating decision to visit your church for the first time.
I am sure there are many other reasons why online ministry matters, but the point is that we should be leveraging online ministry to further the Kingdom of God. That is a worthwhile cause.