This past Sunday our church had a big day. We highlighted our after school program that ministers to over 110 families in our community. We spent over a month personally inviting all of them, we sent mailers, we offered a free lunch, and we scheduled the kids in the after school program to sing in one of our morning worship services.
The result? We had over 40 visiting families (most of them unchurched). Here are some of the benefits I have noticed to having big days such as the one we had last week.
1- It builds excitement in the church.
Just the thought of having a big day builds excitement. But when the planned big day turns out to actually be a BIG day, the excitement continues. People love to see the church building overflowing with people. They see that with some hard work it is possible to have a lot of visitors.
2- It exposes your church to more people.
The vast majority of those who attended our big day had never attended before. It was their first exposure to our worship service. Some of the people I talked to had preconceived ideas about our church that were not accurate. Them coming allowed that to be corrected.
Now, as a result of our big day, more people know who we are and what we do.
3- It increases your prospects list.
This is common sense, but because of how we encourage visitors to complete guest registrations cards (read about that HERE), we now have many more prospects with which to follow-up.
4- It leads to increased attendance.
Many studies have been conducted that support this fact. Whenever a church has a big day where attendance significantly spikes up, ongoing attendance remains higher than it was before the big day. Obviously, not all who attended will continue to attend, but some will. Some members who have not been attending regularly will see the excitement the church has about reaching out and be drawn back in to regular attendance.
5- It is an opportunity to preach the gospel to the unchurched.
This is by far the most important point. Big days provide the opportunity to preach the gospel to people who may have never heard it before. We should be encouraged by the fact that Jesus was proclaimed to people who have not yet acknowledged their need for Christ.
Are big days a lot of work? Yes. Do big days require the involvement of many volunteers? Yes. Is it worth it? Absolutely. Schedule several big days throughout the year and you, too, will see the many benefits.